You can now embed 360-degree VR media into desktop and mobile devices. These can be experienced with or without VR headsets. Google virtual tour allows you to give a potential customer an immersive, 360-degree look around your business.
Photography is taken by independent local photographers that are trained and certified by Google. The photos are subject to Google quality assurance inspections to verify that the imagery and user experience is of high standard. Utilising the same technology as Street View, this platform allows businesses to show their ambiance, décor and style to online users in a visually engaging manner.
By Publishing your virtual tour to Google Street View, Earth and Maps you organically become more relevant on Google. Organic SEO is one of the most important components to popping up higher on Googles' search engine, and Google is the world's most used search engine. Therefore, this will drive more traffic to your business.
By providing customers an idea of what the inside of your business looks like, they know exactly what to expect, even before they arrive.
Businesses with 360 photos and a virtual tour are two times more likely to generate interest. An experiment done by Google analyzing the benefits of 360-degree photos and videos found that these types of virtual imaging encourage viewers to interact.
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